About Blade Vista
Every project enters the market with a different story, audience, and objective.
Blade Vista develops publicity and communications strategies built around those differences. We begin by understanding the project’s creative identity, release plan, audience potential, and market position before identifying the media opportunities, industry conversations, and cultural entry points most likely to create impact.
Our work is designed for projects that need more than visibility. We help stories build credibility, recognition, and meaningful relationships within the North American entertainment landscape.
Founder
Will Zang is the Founder of Blade Vista Public Relations and a Los Angeles-based communications strategist with more than a decade of experience in film publicity, entertainment communications, international media relations, and cross-cultural storytelling.
His work spans theatrical releases, documentaries, television, animation, film festivals, awards campaigns, and international productions. He has collaborated with filmmakers, producers, distributors, studios, broadcasters, festivals, and cultural organizations across a wide range of genres and markets.
Born in China and based in Los Angeles, Will brings first-hand experience across both Asian and North American media landscapes. This perspective gives him a distinctive ability to position international projects for U.S. audiences, identify culturally relevant editorial angles, and navigate the relationships between creators, media, and industry stakeholders.
Beyond client campaigns, Will is a frequent media commentator on international cinema and the global entertainment business, offering analysis on Chinese cinema, Asian cinema, cross-cultural storytelling, global box office trends, international co-productions, and the evolving relationship between Hollywood and global markets.